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創新類課程

結合國際觀、商業管理與創新,為學生規劃紮實的學習課程,累積能量於第四年至海外修業

deco

課程主軸

為了提高學生職場競爭力及未來就業優勢,不只加強培訓英文聽說讀寫能力並將專業知識轉化成實務技能,輔導考取專業證照,讓知識與技能相輔相成,並能於大四出國累積海外實戰經驗,儲蓄豐沛的國際化能量。

資料科學商管應用

跨境電商與數位行銷

社群媒體及行銷策略

新商業模式專題

創新與創業

類別

資料科學是一門從結構化或非結構化的資料中提取出有價值的知識以及洞見的跨領域學科。企業管理各領域皆須透過資料分析以進行商業決策,本課程旨在建立學生具備資料科學基本知識與操作工具技能。

Data science is an interdisciplinary subject that extracts valuable knowledge and insights from structured or unstructured data. All areas of business management must use data analysis to make business decisions. This course aims to establish students with basic knowledge of data science and skills in operating tools.

本課程將教導學生數位行銷理論與概念,以及對電子商務平台進行實作教學,學習重要的數位行銷分析工具與提升分析能力,以能更瞭解顧客的消費行為,進而能掌握更多有利的顧客資訊,再學習網路行銷決策的擬訂。

This course will teach students the theories and concepts of digital marketing, as well as the practical teaching of e-commerce platforms, learn important digital marketing analysis tools and improve analysis capabilities, so as to better understand customers' consumption behaviors and grasp more favorable customers information, and then study the formulation of online marketing decisions.

本課程將從傳播、行銷、管理、社會與科技等各層面,了解建立在社群基礎上的理論、策略與運用,並培養學生具備社群媒體分析的能力。

This course will learn about the theories, strategies, and applications based on the community from all levels of communication, marketing, management, society, and technology, and train students to have the ability to analyze social media.

本課程將為學生介紹一整套新商業模式設計的系統工具,闡述商業模式創新思路,透過分組討論方式,設計新金融時代下的資本投資模式,助力企業實現的最大價值。

This course will introduce a new and a complete set of system tools for business model design, explain business model innovation ideas, and design capital investment models in the new financial era through group discussions to help companies realize the greatest value.

本課程將探討創新與創業的相關理論與知識,並從創業案例中解析創新商機與營運模式,並藉案例內涵,累積實務的能力,引導學生找出新商機、以及推動創新商業模式的機會。

This course will learn to apply best-practice approaches to designing, developing, and running innovation-driven, often globally orientated, business. It covers the process from generating new business ideas, developing and refining ideas, and designing the infrastructure right through to launching the business. The course will collaborate student to develop real skills in analyzing business opportunities, and articulating these opportunities in multiple formats

必選修科目表

各學年入學新生於本學程需修習的專業必修、專業選修及通識基礎等大學四年課程所規劃之課程科目表

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查詢各學年度開課狀況與各科目教師教學目標及教學核心重點

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