Innovation and Social Responsibility Courses

Data Science is an interdisciplinary field that extracts valuable knowledge and insights from structured and unstructured data. Since business decisions across all areas of management rely on data analysis, this course aims to equip students with fundamental knowledge of data science and practical skills in using relevant tools.

This course teaches students the theories and concepts of digital marketing, along with hands-on practice on e-commerce platforms. Students will learn key digital marketing analysis tools to better understand consumer behavior, capture valuable customer information, and develop strategies for online marketing decisions.

From the perspectives of communication, marketing, management, society, and technology, this course explores the theories, strategies, and applications of social media-based engagement. Students will also develop analytical skills to assess and leverage social media platforms effectively.

This course introduces students to a comprehensive set of tools for designing new business models and innovative approaches. Through group discussions, students will design capital investment models suitable for the new financial era, aiming to maximize value creation for businesses.

This course examines the theories and knowledge related to innovation and entrepreneurship. Through case studies, students will analyze innovative business opportunities and operational models, build practical skills, and identify new business opportunities as well as chances to promote innovative business models.

This course introduces undergraduate students to the concepts, theoretical applications, and case studies of international CSR. It integrates knowledge from global business management to reflect on the growing urban-rural and wealth gaps under globalization, and explores how social innovation can achieve new societal balance and fulfill corporate social responsibility.

In the context of globalization, this course emphasizes the importance of connecting with nature, engaging in society, understanding cultures, and respecting diversity. It helps students recognize and appreciate local culture while participating in community life and contributing meaningfully to society.