"Industry tour" is one of the feature courses of the BIBA program. Teacher and students went to Taiwan School of Cookie, Taiwan Miso Cultural Museum, Ah-Tsung-Shih Taro Cultural Museum to actually understand the business model on 5/6.In the Taiwan School of Cookie, the students have an in-depth understanding of how the company operates product development, manufacturing processes and marketing strategies, and have the opportunity to practice and taste high-quality products. Then, the students went to the Taiwan Miso Cultural Museum to learn about traditional fermentation techniques and processes, and through actual participation in the brewing process, they felt the importance of cultural heritage. In the end, the students visited the A Ah-Tsung-Shih Taro Cultural Museum, listened to the business philosophy and marketing strategies of the company, and experienced the diverse aspects of the taro culture.Through on-site visits to companies, BIBA program students have a deep understanding of the business models and marketing strategies of different companies. Students can learn the spirit of practice and innovation from them, and further enhance their professionalism and competitiveness.