The delegation of Vancouver Island University arranged a three-day visit from 5/8 to 5/10 to Feng Chia University and BIBA program. The BIBA program arranged a series of activities, including welcome reception, digital marketing speech, company visits to CHUN SHUI TANG, Giant company briefings, and visit to National Taichung Theater and Feng Chia Night Market. This exchange activity allowed the participating teachers and students to enhance their mutual understanding and understanding.In the digital marketing speech, the delegation from Vancouver Island University shared their experience and insights in digital marketing, and had in-depth discussions and exchanges with the teachers and students of BIBA program. During company visits and briefings, students had the opportunity to visit companies on the spot and learn about their business models and innovative spirit. They gained a deep understanding of the business management philosophy of Taiwan's unique tea culture, which further broadened their horizons.
When visiting Feng Chia Night Market and National Taichung Theater, the students experienced the culture and customs of Taiwan. They also had in-depth exchanges and discussions with BIBA students. During the whole activity, the students were very involved, showing a high degree of interest and enthusiasm.This exchange activity not only enhanced the friendship between Vancouver Island University and the BIBA program, but also broadened the horizons of the students. This activity promoted academic and cultural exchanges between us, and laid a good foundation for future cooperation.